Event Recap: Art Now After Hours Shinju Japanese Whisky tasting
The Birth of the Cool celebration
On November 21, 2019, the third installment of Art Now After Hours was held at Casa de Montecristo in New York City.
The purpose of the event was a tasting of Shinju Japanese Whisky and a celebration of the 70 year anniversary of the Miles Davis album The Birth of the Cool.
The iconic jazz album was played continuously throughout the night while guests smoked premium cigars paired with Shinju Japanese Whisky. Specialty cocktails were prepared by mixologist Wootak Kim of BarChemistry.
The cocktail menu consisted of:
Art Now Matcha powder Maple Syrup Almond Milk, Shinju Japanese Whisky
The Collective Social Shinju Whisky, Rosemary Syrup, Bitters
The Birth of the Cool Shinju Whisky, Cold Brew, Chai Syrup, Oat Milk
Montecristo Hi BallShinju Whisky, Club soda, Lime
Casa de Montecristo is a modern cigar store and lounge featuring a large selection of premium cigars from brands such as Montecristo, Romeo y Julieta, Arturo Fuente, Macanudo, and more.
The event was hosted by NYC.Collectives and YRB Magazine, and curated by Robin King and Carla Ricevuto with featured art by Ross Pino.
Casa de Montecristo is located at 1016 Second Avenue in New York City.
Photos by: Scott Stanger and Franciso Valdez
About Human Brands:
Human Brands was established in late 2014 to capitalize on the growing alcohol beverage market and the changing consumer habits in the industry.
The beverage market is going through a renaissance due to these changing consumer habits. Consumers want better product, crafted cocktails, specialty beers, and a connection to the brand’s story. We focus on bringing emerging premium brands to meet these demands.
Our goal is to bring consumers an ‘experience’ through our brands. Whether it’s a drink of our Shinju Japanese Whisky that takes you to the slopes of Mt. Fuji, or a sip of our Armero Tequila that carries you away to an agave field in Mexico, our brands bring an experience.
Sebastien Grey originated as a bunch of scribbles on a bar napkin. It was a discussion amongst a table of guys who were unsatisfied with the quality of a custom suit.
From then on, we set out to create high-quality bespoke garments in Chicago. The founding team was minimal in 2011, consisting of only two people. The sole product that we produced was a bespoke suit and our primary focus was perfecting the fit, handmade quality, and turnaround time. In 2012, we decided that this wasn’t going to be just a suit store and our goal was to create a lifestyle brand. So we moved to our new home in NYC to a ground floor retail location in Chelsea.
Casa de Montecristo is a premier modern cigar store featuring a large selection of premium cigars from brands such as Montecristo, Romeo y Julieta, Arturo Fuente. Macanudo, and more, smoking accessories, walk-in humidors, lounges, and craft beers and full bars at select locations. It’s the perfect venue for an extraordinary and relaxing smoking experience.